Created by Daniel Bustamante

Hey there!

Welcome to the 6-Figure Launch Playbook — a complete breakdown of the exact email strategy, sequences, and copy used to generate 6 figures from a single product launch.

In case you're not familiar...

My name is Daniel Bustamante and I am the founder of Velocity, an email ghostwriting agency working with top creators and founders across every industry.

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Want to make your next email launch a massive success?

We help creators and founders build and run their email launch strategy - completely done for you. If you want to walk through it together and discuss how we'd bring it to life, happy to chat.

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Now, last week, I helped my business partners, Dickie Bush & Nicolas Cole, execute a 6-figure launch for one of our portfolio verticals (Start Writing Online).

And since it worked so well, I wanted to share a behind-the-scenes look into it (so you can copy/paste our playbook for your next launch).

Here's what you'll find inside this document:

1. The full launch context — what the offer was, who it was for, and the results we generated
2. The 4-part email launch framework we used — so you understand the strategy, not just the copy
3. The full swipe file — every email from the launch, organized by sequence, so you can model them for your own offer

Sound good?

Let's get into it.

Table of Contents

The Launch: Substack Starter Sprint

Last week, we launched a new offer called the Substack Starter Sprint - a 2-week live bootcamp to help writers, founders, and creators build a category-defining newsletter on Substack.