Hey there!

And welcome to Module 1 of the AI Newsletter Launchpad: How To Name & Design Your Newsletter Value Proposition.

By the end of this module, you're going to:

• Avoid the "Generic Newsletter Graveyard"
• Come up with your Conversion Newsletter value prop
• And brainstorm a clear & memorable name for your Conversion Newsletter

So, ready to dig in?

Let's get it.

The "Generic Newsletter Graveyard"

You can write the most valuable newsletters in the world…

But if no one is signing up to read your emails, it doesn't matter.

Even when people manage to publish a few issues, they often run into another wall:

• ❌ Their newsletter lacks a clear promise
• ❌ Their newsletter landing page copy is… meh
• ❌ Their (potential) audience doesn't know what to expect (so they just bounce)
• ❌ And as a result, their opt-in rates are terrible and they struggle to get more of the right people to read their emails

Now, if you've been reading closely, you might've noticed that the root of all these problems is the first bullet I listed out:

Lack of a clear promise.

If the value of your newsletter isn't clear (and differentiated), you can't write great copy for your landing page.

And if your landing page copy isn't great, people won't give you their email.