Created by Daniel Bustamante
Greg Isenberg’s lead magnet strategy is GENIUS.
And the best part is…
Most people are sleeping on it.
So, let me break down how it works (so you can steal it):
Most creators use the same generic lead magnet for every piece of content they publish.
Greg does the opposite.
If you go to Greg’s YouTube channel and start paying attention to the CTAs he uses in his video descriptions, you’ll notice something very interesting:
Most of his lead magnets are extremely relevant to the topic of the video.
For example, he recently published a video breaking down Dan Koe’s content creation system.
And guess what the CTA is?
A guide on how to replicate Dan’s AI content engine for yourself.
He recently did another video breaking down how he’d use Sora & Claude to create viral AI videos at scale.
The lead magnet he plugged under that video?
In another video, where he shows how to use AI agents to scrape data from Google Maps & find ideas for local businesses you can start, he plugged this lead magnet: