Created by Daniel Bustamante

Hey there,

And welcome to Lead Magnet Ideation Mastery: A mini-course to help you brainstorm, validate, and create lead magnets that actually grow your email list and your business.

In case you're not familiar...

My name is Daniel Bustamante and I am the CMO of Premium Ghostwriting Academy (a 7-figure education business).

On the side, I also run a boutique email marketing agency where I help other 6, 7, and 8-figure creators make more 💰 with email & newsletter funnels.

Over the past year, I’ve:

• Doubled my email list
• Tripled my LinkedIn following
• Got dozens of inbound leads
• And generated $84k+ in digital product revenue (on the side)

And just to share some proof…

Here are my LinkedIn growth metrics from the past year:

And here are my email growth metrics from 2025:

Now, in my experience…

There are 3 big obstacles keeping most people from building effective lead magnets:

1. Not knowing what type of lead magnet to create (they overthink it and never ship)