This guide is ONLY for people who're looking to build a "Conversion Newsletter."
Now, you might be wondering…
"What's a Conversion Newsletter?"
The more people I talk to, the more I realize there's a LOT of confusion around what it means to start or have a newsletter.
So let's clear things up.
From a monetization perspective, there's really 2 "types" of newsletters:
When you have a Sponsorship Newsletter, your newsletter is your product - and you generally monetize by selling ads and sponsorships in your newsletter.
Think: Morning Brew or The Hustle.
But when you have a Conversion Newsletter, on the other hand, what you're doing is using email to…
In other words, you're using email (or your "newsletter") to grow your business but - and this is important - your newsletter isn't your product or your business.
It's simply an asset designed to help you grow your business.
These are the types of newsletters we've built & used at PGA (the company I work at) to generate millions of dollars in digital product sales.