One of the most common questions I get is:

"When should I launch my newsletter?"

Here's my take:

There's 2 things that need to be true before you even think about launching a newsletter:

• You should have your "niche" figured out
• You should have a few months of posting social content consistently

Let's break these down.

Requirement #1: Have Your Niche Figured Out

First, once you start a newsletter, you don't want to be changing your niche.

Of course - if you have to, you can.

But changing the entire premise of your newsletter isn't as easy as just changing your social media bio.

You have to rethink your emails. You have to redo your landing page. You have to announce it & let people know. Many of your subscribers might unsubscribe.

See what I mean?

Plus, you interrupt the compounding of your newsletter (which is the worst part).

As Charlie Munger liked to say:

"The first rule of compounding: Never interrupt it unnecessarily."

Requirement #2: Post Social Content Consistently

Now, the second "requirement" is to be posting social content consistently.

This is important for 2 reasons: