After building newsletters for 4+ years, I only recommend 3 platforms.
Here's how to know which one is right for you.
But before we dive in, 2 important warnings...
1/ Don't try to find the "perfect" tool.
There's no such thing - each platform has pros & cons (as you'll see).
Instead, aim to find the tool that makes the most sense for you right now.
2/ It's not a marriage decision - you can always change tools later.
As your business evolves, you might need switching to a new tool at some point.
And that's OK.
I'll say it again:
Just focus on finding the tool that makes the most sense for you right now & get started.
Needless to say, there's dozens (if not hundreds) of newsletter tools out there.
So the very first thing we need to do is narrow down our potential options.
There's only 3 tools I'd consider if I were to start a newsletter from scratch:
Now, you might be wondering: