Now, let’s tackle THE most common question of all:

"How do I actually grow my newsletter?"

I'm going to share 5 tactics I use to turn LinkedIn followers into email subscribers - without tanking my reach or being that annoying "link in bio" person.

Why Most People Struggle

Most creators think if they just post enough on LinkedIn, people will magically find their newsletter.

They won't.

They'll just keep scrolling.

Here's the problem:

• If you drop a direct link in your post, LinkedIn usually kills your reach
• If you constantly pitch your newsletter, people tune out
• And if you just focus on growing LinkedIn (without pushing people to your newsletter), you're building an audience you don't own

So how do you fix this?

5 Tactics To Turn LinkedIn Followers Into Email Subscribers

Tactic 1: CTAs in Posts

There's 2 main ways to go about it:

• Option 1: Include links directly in your posts (higher conversion, lower reach)
• Option 2: Put links in the comments (preserves reach, still drives signups)

My recommendation: If you're getting 1,000+ views per post, start including occasional direct links. Otherwise, use the comment strategy.

Tactic 2: Featured Section