Hey - and welcome to my Objection Handling Email Masterclass.
In case you're not familiar, my name is Daniel Bustamante & I'm the email marketing wizard behind a portfolio of 6 & 7 figure education businesses in the digital writing space:
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Just a quick heads up: I’m going to cover a LOT here - so make sure to bookmark this page (or make a copy, if you use Notion) so you can easily come back to it later.
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Ever notice how many people click on your product page... but don't actually BUY?
Well, these aren't cold leads - they're actually your HOTTEST prospects who have literally raised their hand saying "I'm interested!"
They just have some mental barrier stopping them from pulling the trigger.
That's where Objection Handling Emails come in.
These are targeted emails that go ONLY to people who've clicked your product landing page (but didn't buy).
And let me tell you... they work like a charm!
Simple - because by systematically tackling those objections holding people back, you can easily get a 10-20% boost in sales and conversions (without making any changes to your product, your landing pages, or the rest of your funnel).
Now, there’s 2 main ways you can go about deploying these emails:
You can send them on an ongoing basis in addition to your weekly newsletters.
For example, every Monday, we send one Free-Value email to our Ship 30 for 30 email list.
But then on Thursdays, we send one of these Objection Handling Emails specifically to our “Clickers” segment (i.e. people who’ve clicked on our sales page but haven’t bought yet).